ABOUT US - Our Core Values

1. CHARACTER OVER COMFORT

At PHA, we believe that real growth happens when you lean into discomfort. That means doing the right thing even when it is difficult, staying disciplined when no one is watching, and owning your choices every day. We push our student-athletes to make decisions rooted in integrity and accountability, not because it is easy, but because it builds the kind of people who lead with strength and confidence long after the game is over.

2. EARNED, NOT GIVEN

Nothing at PHA is handed out. Respect, trust, opportunity, and roles must be earned through consistent effort and attitude. This value reflects the reality of competitive sports and life, where entitlement does not get you far but work ethic and humility do. We teach our athletes to take pride in the grind and to understand that everything worth having requires sustained commitment and resilience.

3. RELENTLESS EFFORT

Whether it is a drill, a game, a workout, or a school project, we expect our athletes to bring their best every time. Effort is the one thing fully in your control, and at PHA we view it as a baseline expectation, not a bonus. This mindset sharpens performance, builds mental toughness, and raises the standard for everyone in the room. It is how we train, how we compete, and how we grow.

4. TRAIN THE WHOLE ATHLETE

We are not just developing hockey players. We are developing well-rounded, high-character people. Our student-athletes are immersed in a balanced program that emphasizes academics, leadership, service, and life skills alongside elite athletic training. This value reflects our belief that success comes from alignment between mind, body, and character, and that preparation for life matters as much as preparation for the next level.

5. FAMILY FIRST, TEAM ALWAYS

PHA is more than a program. It is a family, and we mean that. We care deeply about each person in our community and believe that trust, connection, and shared purpose create the kind of environment where people thrive. Whether on the ice, in the classroom, or facing adversity, we show up for one another. Strong teams start with strong relationships, and no one gets through this journey alone.